March 11, 2016 Glens Falls Foundation Awards Grant to LGLC, Supports Hike Campaign

For Immediate Release: March 11, 2016

Bolton Landing, NY – The Lake George Land Conservancy (LGLC) was recently awarded a $3,000 grant from the Glens Falls Foundation in support of its Hike Lake George campaign.

The Hike Lake George campaign was launched in 2015 in order to promote the parks, preserves and trails managed by the LGLC as important recreational and economic assets throughout the Lake George region. The Foundation’s grant will enable the LGLC to expand the campaign’s reach by increasing its presence in regional publications and media outlets.

The LGLC is a non-profit land trust that works to protect the water quality of Lake George through land conservation. These efforts also result in the establishment of parks and preserves that are opened to the public; the LGLC currently manages 18 parks and preserves that are open to the public year-round or by special request with nearly 35 miles of trails for hiking, snowshoeing, cross-country skiing, and, at some preserves, hunting and snowmobiling.

In order to promote Hike Lake George, the LGLC created a Pocket Guide to LGLC Parks and Preserves handout that will be updated each spring and widely distributed at hospitality businesses, tourism and visitor centers, and at all LGLC trailheads. This summer, the Guide and its message to “Hike Lake George” will also reach a broader audience, thanks in large part to the Foundation’s support, in the form of full-page advertisements in regional newspapers and other media outlets.

“We are exceedingly grateful for the Glens Falls Foundation’s support of this initiative,” said LGLC Executive Director Jamie Brown. “The Hike Lake George campaign is a huge project that benefits everyone who is looking for opportunities to get out and enjoy the peace and beauty of Lake George. Thanks to the Foundation, we’ll be able to expand our reach and show that it’s easy to find a trail for every hiker.”

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