LGLC Virtual Celebration Raises Over $160k for Conservation

Bolton Landing, NY – The Lake George Land Conservancy (LGLC)’s first ever virtual fundraiser is being hailed a success, with more than $160,000 raised for land conservation efforts over the event’s three-day span. The LGLC’s 21st annual Land and Water Conservation Celebration was held online from July 31 to August 2.

The Celebration’s total includes $115,106 for three key project areas: the Bolton Hub Initiative-Bradley’s Lookout; Huletts Landing Conservation Initiative; and stewardship and educational programs. The event’s Honorary Committee generously gifted an additional $49,200.

All funds raised during the Celebration weekend will result in permanent protection of stream corridors, shoreline, ridges and forests around Lake George, all of which help to protect the water quality of Lake George.

In addition to the fundraising aspect of the online Celebration, the LGLC put together several videos to help promote the LGLC’s mission and accomplishments, while including personal testimonials from staff, volunteers and friends. Most prominent was the LGLC’s 5-minute promotional video, which was launched with the Celebration and is still viewable at lglc.org/celebration2020.

“This year has been tough, and perhaps the most challenging part has been transforming what is supposed to be an intimate, personal event into something distant,” said LGLC Communications and Outreach Manager Sarah Hoffman. “We hope that through the videos we’ve produced, the public saw and felt our sincerity when we talked about Lake George and our role in protecting it. Many friends and colleagues joined us to help make these videos and we thank them for their part in what became the virtual Celebration.”

“LGLC staff, directors, and other friends of the LGLC all helped to make this happen,” said LGLC Executive Director Jamie Brown. “We also thank the members of our Honorary Committee and Events Committee volunteers who have been so understanding and supportive as we adapted the event to this virtual format. We’re grateful for everyone’s support as we continue our important work of protecting the land that protects the lake for everyone during the current situation.”

The LGLC is currently under contract to purchase Bradley’s Lookout, a 62-acre property that adjoins The Pinnacle and is identified in the Bolton Recreational Hub Strategy as a key piece to the Hub’s success. The LGLC expects to close on the property in late August and then sell it, encumbered with a conservation easement, to the Town of Bolton. The Celebration was part of a larger fundraising campaign to make this purchase possible. Those interested in helping towards its purchase and protection, or towards the other two featured program areas, can donate at lglc.org.